We have set commercial policy across procurement, sales, and logistics, and coordinates with manufacturing on order priorities. Every buyer-facing commitment passes through here before it reaches a customer.
Sources raw material, bought-out components, and consumables against approved vendor lists. Material is verified on arrival, so a purchasing decision never becomes a production failure downstream.
Handles customs documentation, HS classification, certificates of origin, and shipping terms for every consignment. Files are prepared before dispatch, not assembled after a shipment is held at port.
Stores finished goods and buffer stock in segregated areas, then coordinates transport to destination. Dispatch scheduling is confirmed against production release dates, not against a calendar estimate.
Manages quotations, order confirmations, and account terms for domestic and export buyers. Pricing is issued with a defined process route and lead time, so a quote is a commitment rather than an opening position.
Identifies new buyer segments and evaluates whether a market’s requirements match existing production capability. Accounts are pursued only where the floor can meet the specification without disrupting current orders.
Handles product documentation, capability presentations, and trade exhibition presence. Technical content is produced with engineering review, so published specifications match what the floor achieves.
Maintains account history, order records, and communication logs for every buyer. A change in account manager does not reset the relationship, because the record travels with the account rather than the person.
Manages invoicing, payment terms, letters of credit, and account reconciliation. Export transactions and domestic credit accounts are tracked on separate ledgers because the risk profile and documentation differ.
Recruits operators, engineers, and commercial staff, and manages administration across both divisions. Retention matters more here than in most sectors, because process knowledge on the floor takes years to build.
Maintains the enterprise system that tracks orders, material, and production status across both divisions. System uptime directly affects whether a buyer receives an accurate status update.
A future function for market analysis, capacity planning, and long-range investment decisions. Until it is established, strategic planning continues under the Trading Division Headquarters.
A planned capability for online catalogue access, digital ordering, and self-service account management. Buyers currently place orders through the sales desk, and this department will eventually extend that channel.
Builds and supports the distributor and dealer network that carries Crest components into aftermarket channels. Dealer onboarding covers product training, packaging standards, and warranty procedures before the first order ships.
Owns the catalogue structure, part number logic, and lifecycle decisions for each product family. When a component is superseded or discontinued, this department manages the transition so buyers are not left holding obsolete references.
Coordinates procurement, production planning, and logistics into a single schedule. Material lead times and machine capacity are balanced here, which is where most delays are stopped rather than corrected.
Handles order status enquiries, delivery queries, and warranty claims. Claims are logged, tracked, and coordinated with the quality department, and buyers deal with one contact through the entire process.
Maintains consistency across packaging, labelling, and buyer-facing documentation for Crest and private-label programmes. A distributor selling under their own brand receives materials that meet their specification without falling below the Crest standard.
Manages contracts, non-disclosure agreements, export compliance, and regulatory requirements across destination markets. Contract terms are reviewed before any buyer commitment is signed, and compliance requirements are confirmed per destination country.
Coordinates across divisions, handles group-level communications, and represents Crest in industry associations. Escalations that cannot be resolved at department level are settled here.
